Responder MAX Launches as Independent Marketing and Recruitment Company for Public Safety

Ashland, VA — Responder MAX announced its launch as an independent company following the spin off and rebranding of the marketing services division formerly part of First Arriving. The new company is dedicated exclusively to providing marketing, recruitment, communications, website, and creative services for public safety and local government organizations across North America.

Responder MAX builds on years of trusted work supporting more than 1,300 fire, EMS, law enforcement, and local government agencies. As a standalone brand, Responder MAX sharpens its focus on helping agencies attract talent, strengthen their brand, communicate more effectively, and engage their communities through strategic marketing and digital solutions.

“Public safety agencies are competing harder than ever for attention, talent, and trust,” said Dave Iannone, Founder of First Arriving. “Creating Responder MAX allows that team to focus entirely on marketing and recruitment challenges, while First Arriving continues to advance our real time information platform.”

Responder MAX will continue delivering the services agencies rely on, including recruitment marketing campaigns, public safety focused websites, association and B2B marketing, creative services, video and photography, and long term communications strategy. As an independent company, Responder MAX is positioned to expand its offerings and partnerships while staying deeply rooted in the public safety mission.

While Responder MAX launches as its own company, First Arriving remains a strategic partner. First Arriving will continue to focus on its core platform, delivering real time dashboards, digital signage, and operational insights that help agencies turn data from disconnected systems into clear, actionable information.

About Responder MAX
Responder MAX provides marketing, recruitment, communications, and creative digital solutions for public safety and local government agencies. Services include recruitment campaigns, website development, B2B and association marketing, branding, and multimedia production. Formerly part of First Arriving, Responder MAX now operates as a dedicated company focused on helping agencies strengthen awareness, recruitment, engagement, and community connection.

Learn more at ResponderMAX.com.

About First Arriving
First Arriving is a real time information platform for fire, EMS, law enforcement, and local government agencies. By connecting more than 130 systems into a unified operational view, First Arriving delivers critical insight through dashboards, digital signage, web, tablet, and mobile devices. First Arriving supports more than 1,300 agencies across North America.