Cookie Policy (United States)

Cookies are small text files a website stores on your device to make it work, remember your choices, and understand how it is used. We also use similar technologies such as pixels and local storage; we refer to all of them as “cookies” in this policy.

We group the cookies we use into three categories:

• Strictly necessary — always on; the site cannot run without them, so they do not require consent.
• Analytics — optional; help us understand and improve the site. On by default; you can opt out at any time.
• Marketing — optional; support advertising and campaign measurement. On by default; you can opt out at any time.

You choose Analytics and Marketing independently — see “How to manage or withdraw your consent” below.

These are required to run the site and remember your privacy choice. They are always active and do not require consent.

• fa-consent — Responder MAX · Purpose: stores your cookie preferences · Duration: 1 year · First-party
• payload-token — Responder MAX · Purpose: keeps staff signed in to the content system (set only if you log in to the admin area) · Duration: session · First-party
• __cf_bm — Cloudflare · Purpose: bot management — distinguishes humans from automated traffic to protect the site · Duration: 30 minutes · Security
• Cloudflare Turnstile — Cloudflare · Purpose: a privacy-friendly challenge that protects our forms from spam and abuse; may set a short-lived clearance token · Duration: session · Security
• fa-gate — Responder MAX · Purpose: remembers access while the site is password-protected before launch (not used once live) · Duration: session · First-party

These help us measure and improve the site. They are set only while Analytics is on for you (see section 2), and the first-party ones are deleted if you turn Analytics off.

• _ga — Google Analytics · Purpose: distinguishes unique visitors · Duration: 2 years
• _ga_<ID> — Google Analytics · Purpose: maintains GA4 session state · Duration: 2 years
• _gid — Google Analytics · Purpose: distinguishes visitors · Duration: 24 hours

We may load Google Analytics through Google Tag Manager. Provider: Google LLC; data may be processed in the United States.

These support advertising and measuring our campaigns. They are set only while Marketing is on for you (see section 2), and the first-party ones we can reach are deleted if you turn Marketing off.

• _fbp — Meta (Facebook) · Purpose: ad delivery and measurement · Duration: 3 months · First-party
• fr — Meta, set on facebook.com · Purpose: ad delivery · Duration: 3 months · Third-party
• LinkedIn Insight Tag (bcookie, bscookie, lidc, li_gc, UserMatchHistory, AnalyticsSyncHistory) — LinkedIn · Purpose: ad delivery and conversion measurement · Duration: up to 2 years · Mostly set on linkedin.com
• _gcl_au — Google Ads · Purpose: measures ad conversions · Duration: 90 days

Providers: Meta Platforms, Inc.; LinkedIn Corporation (Microsoft); Google LLC. Data may be processed in the United States.

Some cookies and data are handled by third parties acting as our service providers. Their tags set cookies only while the matching category is on for you (strictly-necessary security services are always on; HubSpot is described separately below).

• Google — analytics (Google Analytics) and advertising (Google Ads).
• Meta — advertising and measurement (Meta Pixel).
• LinkedIn — advertising and conversion measurement (Insight Tag).
• Cloudflare — content delivery and form/bot security (Turnstile).

HubSpot — our CRM and marketing platform. We send contact and lead information to HubSpot through its API. When we have connected our HubSpot account to the site, HubSpot’s tracking script also loads on our pages and may set its cookies (such as __hstc, hubspotutk, __hssc and __hssrc); it does not load at all when your browser sends a Global Privacy Control signal, and turning Marketing off deletes these cookies from our domain.

We also share data with a provider who does not set cookies on this website:

• Resend — delivers our transactional and marketing email; it does not set cookies on this site.

Cloudflare Turnstile protects our forms from spam and abuse. Cloudflare’s use of the information it receives is described in the Cloudflare Turnstile Privacy Addendum.

You control Analytics and Marketing cookies and can change your mind at any time:

• Open your cookie settings: Manage cookie preferences on this page — or use “Your Privacy Choices” in the footer of any page. Either opens the same per-category controls.
• Choose by category: turn Analytics and Marketing on or off independently. Strictly-necessary cookies stay on because the site cannot function without them.
• Withdrawing actually removes cookies: when you turn a category off (or choose “Reject Non-Essential”), we delete the first-party cookies in that category from your browser — not just stop setting new ones. Cookies set on a provider’s own domain (for example facebook.com or linkedin.com) are controlled by that provider; we stop loading their tags.
• Browser controls: you can also block or delete cookies in your browser settings. Blocking strictly-necessary cookies may stop parts of the site from working.

To opt out or withdraw your consent at any time, click “Your Privacy Choices” in the footer of any page (or the link above) and choose “Reject Non-Essential” or turn individual categories off — it takes effect immediately.

Global Privacy Control (GPC). If your browser or a privacy extension sends a GPC signal, we treat it as an authoritative, legally valid opt-out of all non-essential (Analytics and Marketing) cookies — you do not need to interact with the banner, and it overrides any earlier choice.

Do Not Track (DNT). DNT is an older signal with no agreed standard, and many browsers send it by default, so we do not treat it as an opt-out by default. To opt out, use GPC or “Your Privacy Choices” in the footer.

Depending on your state — for example California, Colorado, Connecticut, Nevada, Utah, and Virginia — you may have rights regarding personal information collected through cookies, including the right to opt out of certain advertising. Our consent controls let you opt out of Analytics and Marketing cookies at any time.

Do Not Sell or Share / Targeted Advertising: our Marketing cookies (such as Meta and LinkedIn) may involve “sharing” personal information for cross-context behavioral advertising under laws like the California CPRA. You can opt out by choosing “Reject Non-Essential” or turning Marketing off in your cookie preferences, and we honor Global Privacy Control (GPC) signals as a valid opt-out.

We may update this Cookie Policy as our site or the technologies we use change. When we do, we will revise the “last updated” date on this page, so please check back periodically.

Questions about this Cookie Policy or your privacy choices?

Responder MAX
9555 Kings Charter Drive, Suite K
Ashland, VA 23005

Email: getstarted@respondermax.com
Phone: (571) 367-9852