Responder MAX was born from the marketing and website division of First Arriving—carrying forward decades of experience serving public safety agencies, associations, and the businesses that support them.
Our Story
Our roots go back to 1998, when lifelong first responders and entrepreneurs Dave Iannone and Chris Hebert launched Firehouse.com, one of the first major online platforms dedicated to the fire service. That early work helped shape how fire departments communicated, recruited, and shared information online—long before websites and digital engagement became the standard.
As their work expanded, so did their reach—supporting not just fire departments, but also EMS, law enforcement, public safety associations, and industry partners nationwide.
In 2013, that momentum led to the founding of First Arriving, which quickly became a trusted partner for public safety websites, marketing, and communications. As client needs evolved, so did the services—growing to include recruitment and retention campaigns, video and multimedia production, association management, and B2B marketing.
Today, that legacy continues under a new name: Responder MAX—a modern, bold brand built to support the future of public safety and the organizations that serve it.
Why Responder MAX
Our new name reflects the full scope—and future—of what we do.
Public Safety Expertise
Deep roots in fire, EMS, law enforcement, and local government—built by people who understand the mission because they’ve lived it.
Expanded Services
From recruitment and retention marketing to websites, association management, multimedia production, and B2B outreach.
Future-Focused
A stronger brand identity designed to support growth, reach new audiences, and adapt to what’s next—without losing sight of where we started.
Same trusted team. Stronger brand. A clear focus on helping those who serve and those who support them succeed.
Our Mission
Behind every project is a team of industry veterans, creative professionals, and public safety experts—many of whom are first responders themselves. We understand the operational demands, staffing challenges, and community expectations our partners face because we’ve lived them firsthand.
That experience informs every decision we make, from strategy and design to messaging and execution. We don’t just create digital products—we build tools that work in the real world of public safety.
Our Future
Responder MAX builds on a legacy of innovation with a commitment to continued growth. As we expand our reach across public safety, associations, and B2B organizations, we remain grounded in the values that started it all:
Service. Trust. Results.
We’re focused on helping organizations communicate more clearly, recruit more effectively, and move confidently into the future.
If you’d like to learn more about how we can support your mission, we’d love to start the conversation.