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FOUND ON GOOGLE AND IN AI ANSWERS

SEO & AI Search Visibility

Know how people find you on Google and in AI answers, and what to do next.

Request a DemoSearch and AI discoverability

AT A GLANCE

Know how people find you.

Your community no longer finds you only by scrolling search results. They ask Google, and more and more they ask AI assistants: “How do I become a volunteer firefighter near me?” “Who rents a hall for a wedding in town?” “Which department is hiring officers?” SEO & AI Search Visibility tracks the searches that matter to your organization, shows how you rank and when AI tools mention you, and turns it into a clear report with next steps. It’s built into your Responder MAX site, with no extra logins or tools to learn.

  • Search (SEO)

    We track the keywords tied to your goals, check your rankings automatically, and watch your site’s health in the background: crawl problems, broken sitemaps, security certificates and sudden traffic drops. You get an alert when something important changes, not a pile of numbers.

  • AI search

    AI assistants now answer many questions before anyone clicks a link. We track the questions that matter to you across the major AI engines and show when you’re mentioned, in which answers, and how that changes over time. Then we help you improve it, with clear FAQ content, structured information and up-to-date pages that AI tools can read and trust.

  • One report, in plain English

    Results sit in the same reporting you already use for your website, ads and leads, so search and AI visibility are tied to what matters: applications, rentals, event sign-ups and inquiries.

WHO IT IS FOR

Built around what you need people to find.

  • Fire departments and EMS

    Recruitment (“volunteer firefighter near me”, “EMT jobs”), hall and facility rentals, fundraisers, open houses and community events, and safety programs. The goal isn’t beating another department. It’s making sure the people looking for you find you, and find accurate information.

  • Police and sheriff’s offices

    Recruitment and hiring, community programs and engagement, and public awareness. Track how your agency shows up when residents and future officers search for you.

  • B2B companies serving public safety

    Competitive visibility. See where you rank against competitors for the buying questions chiefs, fleet managers and procurement teams ask, and how often AI assistants recommend you versus others.

SEARCH (SEO)

Rankings, traffic and site health, watched for you.

  • Keyword rank tracking

    Track the searches tied to your goals: recruitment, rentals, events, programs, or products.

  • Organic traffic and keyword trends

    See which searches bring people to your site.

  • Site health audit

    Crawl errors and pages that need fixing.

  • Domain authority and backlink tracking

    See who links to you.

  • Google Search Console insights

    The clicks, impressions and queries Google reports for your site.

  • Technical checks

    robots.txt, XML sitemap, security certificate (SSL) and uptime.

  • Alerts

    Alerts for sudden traffic drops and big ranking changes.

  • Competitor comparison (B2B)

    Rankings side by side with up to 5 competitors.

  • Keyword lists by organization type

    Set up by organization type and refreshed every quarter.

GET STARTED FAST. CONTACT US TO LEARN MORE.

See how this works for your department.

Tell us about your department and we will show you the new platform built from your own content.

  • Walk through the features that matter to you
  • Plan what moves over from your current site
  • Agree a practical next step

Request a Website Readiness Review

No spam. We’ll only use your info to follow up. See our privacy policy.

AI SEARCH VISIBILITY

See when AI assistants mention you.

  • Question tracking

    Track the questions people ask AI assistants about your organization or category.

  • The major AI engines

    Coverage across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Perplexity.

  • Engines depend on your plan

    Which engines we track depends on your plan: see the pricing table below.

  • Mentions and share of voice

    See when you’re mentioned, in which answers, and your share of voice over time.

  • B2B buying questions

    How often AI recommends you versus your competitors on buying questions.

  • AI-readiness checks

    llms.txt, crawler access and sitemap, so AI tools can read your site.

  • AI search optimization

    FAQ sections, structured data (schema) and answer-first content that AI tools can use.

  • Weekly updates

    Weekly updates, with alerts when you lose or gain AI mentions.

REPORTING

One plain-English report.

  • One report

    One plain-English report alongside your website, ads and lead results.

  • Results tied to outcomes

    Applications, rentals, event sign-ups and inquiries.

  • Review and recommendations

    Review and recommendations from our team (how often depends on your plan).

PRICING

Included at no extra cost for marketing, recruitment and B2B clients.

Website-only clients can add it for $25 a month. Competitor comparison is part of the B2B plan. Questions are tailored to what your site offers: recruitment and applications, hall rentals, online store, community events and fundraising.

ADD-ON

Website (hosting only)

Add-on for website-only clients
$25 /month ($300/year)
  • Keyword rank tracking: 10–15 keywords
  • Site health audit, technical checks and alerts
  • Search Console insights
  • AI-readiness checks
  • AI question tracking: 3–5 questions, ChatGPT + Google AI Overviews (up to 10 with applicant tracking, hall rental, e-commerce, community engagement or fundraising enabled)
View all features
  • AI search optimization (FAQ, schema, answer-first content): Available as a project
  • Report: Automated report and alerts
INCLUDED

Recruitment & Marketing clients

Included
  • Keyword rank tracking: 25–60 keywords, by department size
  • Site health audit, technical checks and alerts
  • Search Console insights
  • AI-readiness checks
  • AI question tracking: 5–10 questions, ChatGPT + Google AI Overviews
View all features
  • AI search optimization (FAQ, schema, answer-first content): Included
  • Report: Report + quarterly review (monthly on larger programs)
INCLUDED

B2B clients

Included
  • Keyword rank tracking: 40–50 keywords
  • Site health audit, technical checks and alerts
  • Search Console insights
  • AI-readiness checks
  • AI question tracking: 10–15 buying questions across 6 AI engines
View all features
  • Competitor comparison: 3–5 competitors
  • AI search optimization (FAQ, schema, answer-first content): Included
  • Report: Monthly report and strategy review

See the whole platform.

Every feature on this page is part of the new Responder MAX CMS for public safety.

Explore the platform

Start a Conversation / Request a Quote

Ready to grow your reach?

Let’s talk about how Responder MAX can help your organization recruit, engage, and succeed, with marketing, recruitment campaigns, websites, and video built for public safety.

  • Built by public-safety marketing experts
  • Recruitment, websites, video & more
  • One partner, start to finish
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No spam. We’ll only use your info to follow up. See our privacy policy.