WEBSITE ANALYTICS
See how your website is working, in one place.
Google Analytics, Google Search Console and our own built-in website analytics, summarized inside your CMS with no separate logins and no exports.
AT A GLANCE
Your website results, inside your CMS.
Traffic, search, forms and recruitment reporting where your staff already work.
Traffic at a glance
Visitors, visits, page views and engagement for every site, compared with the previous period.
Search results
Google Search Console clicks, impressions and average position, with the queries and pages behind them.
Google and ad tags
GA4, Google Tag Manager and Meta Pixel entered once per department in Site Settings.
Recruitment reporting
Applications, stage history and applicants by source, next to your website numbers.
WEBSITE ANALYTICS
Know who is visiting and what they read.
Staff open Analytics, then Website, and see the numbers that matter.
Visitors and visits
Visitors, visits and page views for the period you choose.
Time and engagement
Average time on site, engagement rate and bounce rate.
Traffic over time
Chart traffic over 7, 30 or 90 days or a custom range, compared with the previous period.
Where visitors come from
Traffic sources and mediums, so you can see which channels bring people in.
Top pages and landing pages
See which pages are read most and which pages visitors arrive on first.
Devices
See how much of your traffic is on phones, tablets and computers.
Countries and cities
See where your visitors are located.
Built-in, cookieless analytics
Page analytics and real-user performance, including Core Web Vitals, built in for every site without cookies.
SEARCH AND GOOGLE TAGS
Search results and tags, set up once.
Connect Google for each department and enter your tags in one place.
Search clicks and impressions
Google Search Console clicks, impressions, click-through rate and average position.
Top search queries
See the queries people use to find you and the top pages in search.
Google and Bing verification
Google and Bing site verification is built in.
One-click Google connection
Connect Google for each department with one click.
GA4, Tag Manager and Meta Pixel
Enter GA4, Google Tag Manager and Meta Pixel for each department once, in Site Settings.
Google Consent Mode v2
Every tag respects the visitor’s cookie choices and Global Privacy Control.
Lead conversion events
Lead forms report a generate-lead conversion event to GA4, with the visitor’s consent.
GET STARTED FAST. CONTACT US TO LEARN MORE.
See how this works for your department.
Tell us about your department and we will show you the new platform built from your own content.
- Walk through the features that matter to you
- Plan what moves over from your current site
- Agree a practical next step
Request a Website Readiness Review
FORMS, CAMPAIGNS AND RECRUITMENT
Follow every lead back to where it started.
Form results, campaign tracking and recruitment reporting share one view.
Forms submissions inbox
Triage submissions by status, export to CSV and get alerts when a delivery fails.
Submissions per form
See how many submissions each form received, compared with the previous period.
UTM and ad click tracking
Every lead and application records its UTM source, medium, campaign and ad click ID, using the last touch and respecting consent.
Recruitment marketing analytics
A report on funnel, trend and applicants by source, plus ad spend, traffic and more once ad accounts are connected.
Recruitment reporting
Applications, stage history, time in stage, overdue applicants, source breakdown and saved views.
ENGAGEMENT, EMAIL AND QUALITY
Know what residents use and what needs fixing.
Engagement, email and site quality reports sit beside your traffic numbers.
Site-search terms
See what visitors type into your site search.
Document downloads
See how many times each document was downloaded.
Video plays
See how many times each video was played.
AI visibility check
A weekly check of how AI assistants describe and recommend your department.
Email delivery log
See which emails were sent, delivered, bounced and replied to, with suppression recorded.
Consent-choice log
A log of the consent choices visitors have made.
Accessibility scan reports
Scan reports that show what to review on your pages.
Broken-links report
Find links that no longer work so you can fix them.
QUESTIONS
Common questions
Do we need a separate login to see our website analytics?
No. Staff open Analytics in the CMS and see website, search and form results in one place, with no separate logins and no exports.
What website numbers can staff see?
Visitors, visits, page views, average time on site, engagement rate and bounce rate, plus traffic sources and mediums, top pages, landing pages, devices, countries and cities.
Can we compare this month to last month?
Yes. Choose 7, 30 or 90 days or a custom range, and traffic is compared with the previous period.
Does the CMS include Google Search Console data?
Yes. You can see search clicks, impressions, click-through rate and average position, along with your top search queries and top pages in search. Google and Bing verification is built in.
Do we need cookies to measure our website?
The built-in page analytics and real-user performance measurement, including Core Web Vitals, are cookieless and included for every site.
How do we add Google Analytics, Tag Manager or Meta Pixel?
Enter GA4, Google Tag Manager and Meta Pixel for each department once in Site Settings. Each department can also connect Google with one click.
Do the tags respect visitor privacy choices?
Yes. Google Consent Mode v2 is used, so every tag respects the visitor’s cookie choices and Global Privacy Control.
Can we track which ads and campaigns bring in leads and applicants?
Yes. Every lead and application records its UTM source, medium, campaign and ad click ID, using the last touch and respecting consent. Lead forms also report a generate-lead conversion event to GA4, with consent.
Can we see where our applicants come from?
Yes. The recruitment marketing report shows the funnel, the trend and applicants by source. Once ad accounts are connected it also covers ad spend, traffic, landing pages, geography, keywords and social.
What can we see about our forms?
A submissions inbox with status and triage, CSV export, delivery-failure alerts, and submissions per form compared with the previous period.
Can we see how AI assistants describe our department?
Yes. A weekly AI visibility check shows how AI assistants describe and recommend your department.
Which email, consent and quality reports are included?
An email delivery log covering sent, delivered, bounced and replied messages plus suppression, a consent-choice log, accessibility scan reports and a broken-links report. You also get site-search terms, document download counts and video play counts.
See the whole platform.
Every feature on this page is part of the new Responder MAX CMS for public safety.
Explore the platform