Insights on recruitment, retention, digital strategy, and B2B marketing—serving public safety agencies, associations, and the organizations that support them.
AI Can Write Your Recruitment Post. It Can’t Tell Your Story.
Don’t Let AI Make Your Recruitment Sound Like Everyone Else. Last month, I wrote about the role artificial intelligence should play in public safety recruitment and retention. Since then, several chiefs have asked me a similar question: Should we be
Public Safety Is Asking the Wrong Question About AI Recruitment
Public safety is asking the wrong AI question. Here’s the one leaders should be asking.
Why Public Safety Recruitment Isn’t Working: The T.F.C. Framework
Your recruitment problem may not be marketing. It may be Time, Fear, and Confusion. Discover why good volunteer fire, EMS, police, and sheriff candidates quietly disappear before taking the next step.
School’s Out. Purpose Isn’t: Why Fire and Police Miss Their Biggest Summer Opportunity
A recruitment and retention perspective for fire departments, police departments, and EMS agencies looking to turn summer interest into real members.
Culture by Design in Public Safety: Why Fire Departments and Police Departments Are Losing Recruits
It’s not your culture. It’s what happens after someone raises their hand.
Public Safety Recruitment: The 24-Hour Shadow Test
If a recruit shadowed your department tomorrow, would you like what they see?