Google Ad Grants & Digital Campaigns for Public Safety Nonprofits

We’ll help you understand which organization should apply and what may be needed for verification. We can review the nonprofit’s public-facing website and identify issues to address before an application or campaign launch.

We can guide you through the application and activation steps, help establish account access, and organize the advertising account so the right people can manage it. Google reviews and approves applications; approval and timing are not guaranteed.

We’ll plan campaigns around the goals that matter to your organization, which may include recruiting volunteers, firefighters, EMTs, or support personnel; promoting community safety education, events, or programs; reaching prospective donors and supporting fundraising campaigns; sharing information about services, prevention, or community resources; and increasing awareness of a foundation, association, or nonprofit mission. Campaign work can include keyword research, geographic targeting, campaign and ad-group structure, ad copy, negative keywords, and relevant website destinations.

Clicks are only part of the picture. We can help measure meaningful actions such as completed volunteer forms, donation activity, event registrations, calls, email signups, or information requests, where your website and tools support that tracking. Google’s Ad Grants policies require active, accurate conversion tracking for applicable accounts, and accounts must follow ongoing program requirements. We monitor performance, review search terms and campaign settings, and make adjustments as your goals or results change.

An ad needs somewhere useful to send people. We can review the pages connected to your campaigns and recommend improvements to the message, layout, calls to action, forms, and mobile experience. For example, a volunteer recruitment ad should lead to a clear recruitment page, not a general homepage where visitors have to search for the next step. We can also help plan campaign-specific pages for donations, events, safety programs, or other priorities.

Google for Nonprofits includes access to Google Workspace for Nonprofits, subject to eligibility and product activation. We can help your organization plan or organize Workspace, including custom-domain email accounts; user accounts, groups, and shared mailboxes; shared drives and file organization; access controls and administrator roles; calendar and collaboration setup; domain and account configuration; staff and volunteer onboarding processes; and migration planning and basic documentation. Google’s nonprofit Workspace offering includes email, shared calendars, online documents, video meetings, and administrative controls. The free Google Workspace for Nonprofits edition supports up to 2,000 users. Eligible organizations may also have access to discounted paid editions with additional features, and Business Standard and Business Plus are offered at a nonprofit discount. Available products and terms depend on Google’s current program and the organization’s eligibility.

Ad Grants is one part of a broader outreach plan. When it fits your goals and budget, we can also help with paid Google Search campaigns; YouTube video campaigns and channel planning; social campaigns on platforms such as Facebook and Instagram; search engine optimization and local search visibility; email campaigns and supporter communications; recruitment and membership campaigns; donation and event promotion; website content and campaign landing pages; and analytics, reporting, and campaign planning. Grant-funded advertising and paid campaigns have different funding sources and rules. We’ll help you understand the options and plan them separately.