Fire Departments & Fire Districts
Fill the roster. Keep it full.
Recruitment, websites, video, and membership management for career, combination, and volunteer fire — one plan, one team.
- Career · Combo · Volunteerbuilt for every kind of fire department
- One partnerwebsites, recruitment, video, membership
- Fire-firstwe know the apparatus, the gear, the mission
- In-housedesign, build, film, and support — one team
Your first 90 days
Kickoff & Strategy
Goals, target candidates, channels, budget, and the metrics we hold ourselves to.
Build Creative & Site
Recruiting video, photography, ad creative, and a recruiting site built to convert.
Launch
Coordinated online and on the ground — search, social, video, streaming, display, events, and local outreach.
Optimize & Report
We shift budget to what’s working and review the numbers with you every month.
What’s in the Plan · Online
Everywhere your next member scrolls, searches, and streams
A website that recruits, real recruitment films, and coordinated campaigns across search, social, streaming, and display — one consistent message wherever candidates are online.
Fire Department & District Websites
Mobile-first, accessible, easy-to-manage sites that recruit, inform your community, and are genuinely easy for your team to run.
Recruitment Film & Video
Recruiting films that get watched — day-in-the-life, “why I serve,” and the pride of the job.
Search
When someone searches “become a firefighter near me,” your department shows up — paid search plus a recruiting site built to rank.
Social
Targeted paid campaigns on Instagram, Facebook, TikTok, and YouTube — in the feeds of the people most likely to answer the call.
Streaming & CTV
Your spot runs between the shows candidates already watch on Hulu, Roku, YouTube TV, and Paramount+.
Display & Retargeting
Follow the candidates who visited but didn’t apply across the web until they come back and finish.
What’s in the Plan · On the Ground
And everywhere they show up in person
Events, job fairs, local advertising, printed materials, and community partners put your department in front of candidates face to face.
Dedicated Recruitment Events
Station open houses, ride-alongs, and academy info nights we plan and promote — so candidates meet your crew in person.
Job Fair Participation & Development
We get you into the right job fairs — and build your own when there isn’t one worth attending.
Local Offline Advertising
Billboards, print, radio, transit, and cinema ads placed across your hiring area.
Printed Collateral
Flyers, posters, banners, and handouts that match the campaign wherever candidates pick them up.
Community Outreach & Partnerships
Schools, colleges, trades programs, veteran and faith groups — the places your next recruit already trusts.
Junior & Cadet Program Promotion
Build the pipeline before they’re old enough to join — junior and cadet programs promoted where young people and their parents will see them.
What’s in the Plan · Beyond Recruitment
Run the department you recruit into
MAX Members
Membership management built for volunteer Fire & EMS — rosters, LOSAP tracking, training records, event and duty scheduling, and AI-assisted workflows in one platform.
SAFER-Aligned Recruitment
Recruitment marketing strategies that align with SAFER grant objectives, timelines, and reporting needs — so grant-funded recruitment delivers.
Volunteer. Career. Combination.
Recruitment and retention for every department model
No matter your structure, recruitment and retention are at the heart of your department’s success. We help fire departments, rescue squads, and EMS agencies stand out locally, communicate their mission clearly, and build recruitment pipelines that support long-term membership and operational readiness.
- Volunteer firefighter recruitment campaignsReach neighbors ready to serve their own community.
- Career firefighter & EMS recruitmentFirefighters, EMTs, and paramedics for career and combination staffing.
- Junior & cadet program promotionBuild the pipeline before they’re old enough to join.
- Retention strategies for fire & EMSCommunications that keep the members you recruit engaged for the long term.
Recent Launches
Sites we’ve shipped for fire
Launches shown span several years; sites built before the new Responder MAX Public Safety CMS may predate current WCAG requirements — see our ADA/WCAG support.
Real fire recruitment films
A few of the films we’ve produced for fire departments across the country.
What fire & EMS leaders say
Since launching our recruitment site and starting their in-person recruitment and leadership retention trainings, we've seen better engagement, clearer follow-up, and more confidence in our process. Their team is easy to work with, brings fun and creative ideas to spark interest, and consistently delivers high-quality results I'd recommend to any department.
Wesley HockinQuakertown Fire Company, NJTrusted by fire & EMS agencies
Career, combination, and volunteer fire departments and districts.
Questions Chiefs Ask
What to expect from the plan
Which channels will you actually use for our department?
It depends on who you’re recruiting and where. A typical plan combines paid search, social, video and YouTube, streaming, and retargeting online — plus recruitment events, job fairs, local advertising, and community outreach on the ground — coordinated so the same candidate sees a consistent message wherever they are. We recommend the specific mix in your strategy session; we don’t force a one-size package.
Do you work with volunteer, career, and combination departments?
Yes. Volunteer, career, or combination — no matter your structure, recruitment and retention are at the heart of your department’s success. We build plans for fire departments, fire districts, rescue squads, and EMS agencies, tuned to the people each one needs.
What do you track, and can we see it?
Application starts and completions, calls, and form submissions — set up through Google Tag Manager and GA4 and tied back to the channel and ad that produced each one, including cost per application. You get a live dashboard, not a monthly PDF you have to wait for.
Can you help with SAFER grant–funded recruitment?
Yes. The FEMA SAFER Grant plays a critical role in helping fire departments recruit and retain firefighters. We develop recruitment marketing strategies that align with SAFER grant objectives, timelines, and reporting needs — helping departments maximize the impact of grant-funded recruitment efforts.
How fast can a campaign go live?
Once creative and tracking are in place, campaigns can launch quickly — often within a few weeks of kickoff, depending on video production and any recruiting-site work.
Talk to us about your department
Tell us who you need on the roster and where. We’ll come back with a recommended plan and what your first 90 days would look like.