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Recruitment Project Spotlight: Caroline County Fire-Rescue

A black firefighter helmet labeled "FIREFIGHTER 3 CAROLINE" rests on a dark jacket with bright yellow "CAROLINE COUNTY" text and a reflective stripe.


  • Launch: Spring 2020
  • Client: Caroline County Fire-Rescue
  • Services: Video Package, Recruitment Marketing


The Responder MAX Video Team visited Caroline County, Va. in spring 2019 for their recruitment video shoot. Throughout the weekend shoot, we worked with more than 20 volunteers from three departments.


Once our editors wrapped up Caroline’s video package, Responder MAX developed a series of recruitment marketing campaigns using the new department videos. These video campaigns were seen by thousands and drove hundreds of traffic sessions to Caroline County Fire-Rescue’s website.



Are you looking for a custom recruitment solution similar to Caroline County’s? Contact our recruitment team for a free consultation!


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