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Brass Tacks Hard Facts Garners Millions of Video Views with Help from Responder MAX

A website called "Brass Tacks and Hard Facts" is displayed on a desktop monitor, tablet, and smartphone, showing consistent design and content across all devices.

Elkhart Brass created the educational video series to better inform consumers about nozzles, flows, fire flow systems and engine company operations as a discipline, utilizing some of the country’s top engine company instructors.

When it came time to release the series, Elkhart Brass trusted in the Responder MAX marketing team to generate awareness and video views.

Responder MAX started by creating a custom website to home the series, where users can browse the full collection of videos. The website also features more information about the subjects discussed, background details on the various instructors featured, and a lead form to request more information about the products used in the series.

In addition to the website, the Responder MAX team was also tapped to release episodes weekly across multiple channels including Facebook, Instagram, LinkedIn, Vimeo and YouTube.

The wildly successful series, now on its third season, has garnered tens of millions of video views across Elkhart Brass’ channels, and episodes are now used for training purposes across the country. The “Brass Tacks & Hard Facts” website has had over 200,000 users browse the website since its launch.

Are you looking for a marketing partner to take your video marketing to the next level? Contact our team today for a custom consultation.


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